Purpose-driven companies seek long-term results and triple economic-social-environmental impact. They want to manage in a more inclusive and sustainable manner that benefits all stakeholders and fosters a culture that promotes trust, collaboration, and a sense of ownership.
Art is incorporated into campervan mattresses as a factor of value and identity
Companies such as invoqe offering RV and campervan mattresses incorporate art with collaborators and managers who feel that they contribute to the purpose of the organization and do not maximize profits for their partners or shareholders. They want to be capable of responding to the demands of all parties by incorporating sensitive social and political issues into management models.
Organizational purpose involves ideas, emotions, and worldviews that allow you to explain why you do what you do. In order to communicate this vision, it is essential to have artistic sensitivity that allows expressing the emotional and sensory perceptions of the people who lead the organization and their environment.
Art is a part of culture
Art is a component of culture. This allows the transmission of ideas and values throughout space and time. Incorporating it into organizations allows you to transmit your origins and your identity.
Including local artists in the company’s value chain favors the development of regional culture, reinforcing the identity and roots of people in their community.
The sensitivity of art makes it possible to educate employees and the community in a deeper way about the values of caring for people and the environment.
It is important to recognize that art, is manifested not only in the company’s value proposition but also in the communication that occurs with customers. They emotionally connect with the thought and feeling behind the organization’s purpose.
Art in music, architecture, or any other inspiring way that makes you enjoy life more makes the company generate positive impacts in the world, thus reinforcing its purpose.
Companies must learn from artists
Artists are autonomous, committed to themselves, and act on their own responsibility. They follow inner impulses that trigger creativity.
For this reason, many companies now keep their doors open around the clock in order to meet the desire for an individual work rhythm. Also, artists have to figure out and take responsibility for themselves. Failing and getting back up is an essential part of the development of her work. Artists are therefore extremely resilient. Managers can learn from this resilience.