How Market Research and You Can Help Artists Find and Grow Their Audience
Art is basically a tool for self-expression but not all artists find it a rewarding profession. We all heard stories of how artists in previous eras reached the right audience only after their lifetime.
Today, artists have greater opportunities for understanding and eventually cross the barriers that prevent them from reaching their audience. Market research is a concept that applies even to artists. Gallery and museum curators use art market research reports and analysis when building art collections that are relevant to the present day interests of art consumers.
While museum market research has been around decades ago, the breadth and depth of the analysis being conducted for the art industry today is now more extensive. This then gives us an understanding why many tourists now find it enriching to visit the museums and galleries in the places they visit.
After all, prominent art institutions are constantly exploring new ways to learn what many of their visitors like. They use art research reports and market analysis as guides on what to build and exhibit as new art collection.
The principle of course also works wonders for artists. As creators, they can also harness marketing research when conceptualizing ideas to present on canvass, or any other medium of visual art. The most common approach to gathering data is by way of survey questionnaires that market research firms deploy by way of emails, or to operators of paid survey platforms.
So if you are an art buff who finds enjoyment in engaging in social media discussions about art, be in the know that you can also make money taking surveys.
Still, there are online sites that also take advantage of using paid surveys in carryingnout online scams. Avoid them by knowing how to distinguish legitimate paid survey platforms from the illegitimate fly-by-night paid survey operators.
What Legitimate Paid Survey Platforms Offer
Since market research firms pay for surveys only within the limit of the budget of their clients, you cannot expect big rewards on every single art research project. The key to earning big from this side gig is to answer as many art survey questions available in the list provided by the paid survey platform.
Now if the operator asks payment of a membership fee before you can get hold of such lists that is already a red flag. Do not sign up since legitimate survey platforms do not ask for any kind of fee whatsoever.
You should also be wary of large offers of remuneration because in truth, many market research firms work on a limited budget. Some business organizations that have a direct collaboration with paid survey market platforms may only reward survey takers with free items, discounts or promo deals. .
A typical paid survey platform makes it easy for survey takers to use their site. That way you can complete as many surveys as you can. Keep this in mind because if a platform has an exceptionally long process before you earn points that qualify for payment, it is likely that the only thing that the site was after is your personal information.
Look into the relevance of the survey projects in your geolocation. Keep in mind that your data is valuable only if it is useful to the market research firm. This denotes that if the paid survey sites are offering survey projects not relevant to your country of origin, e.g. politics, climate conditions or education, you are only being lured for an illegal purpose that is not at all linked to market research.